Data breach class actions and the California ambulance chaser firms that file them

I'm a plaintiff's attorney, and I am licensed in North Carolina and New York. A few years ago I worked remotely for a CA law firm, and they did data breach cases. 



They would absolutely scour the internet looking for data breaches, throw together a post, push the post on FB and Google, and try and get a plaintiff. Then they'd try and win the race to file first so they could be lead plaintiff's counsel. And the goal was to get a CA plaintiff to rope in the CCPA, which, as you know, caps class member fees at $750 per member. Not much. In the aggregate, it can be a lot.



 But...you don't have to worry about the "actual harm" standard that often gets these cases tossed. But the pixelated ad cases were huge. Of course companies should never use such things, and there is no real data security. The idea that there is is nonsensical. But the idea that these settlements in any way make data safer is equally nonsensical. It's a racket on both sides. The kicker was the guy they use on the East Coast to mediate the cases. He costs $11,000 a day. It is a great deal for the 1) breaching companies (cheap COB), 2) the defense lawyers, 3) the plaintiff lawyers, and 4) the white shoe mediator. But it sucks for the consumers. It won't ever be safer.

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